We spent 40 years making every mistake in the book. Now we help you skip the painful parts.
Our founding team spent a combined 40 years building and scaling service businesses — from boutique consulting firms to multi-location agencies. Along the way, we made every mistake in the book: underpricing, over-delivering, hiring wrong, scaling too fast, not scaling fast enough.
We learned that the hard way. You don't have to.
In 2022, we started gathering a small group of service-business owners for weekly strategy sessions. What began as an informal mastermind of six people around a conference table has grown into a comprehensive coaching program serving over 200 business owners across the United States, Canada, and Australia.
The reason is simple: service businesses share a common set of challenges. Pricing. Hiring. Delegation. Systems. Client acquisition. Retention. And every one of these has a proven solution — if you know where to look and have someone holding you accountable while you implement it.
Every session is rooted in specific, measurable action. We use frameworks proven across hundreds of service businesses.
Not just revenue. We help you build pricing structures that reflect your true value and create sustainable margins.
So your business runs without you in every chair. Documented processes, delegation frameworks, quality control.
Attract A-players who share your vision. Structured interviewing, culture-fit assessment, onboarding systems.
Growth that doesn't break what you've built. We help you expand capacity, revenue, and team without losing control.
These aren't wall decorations. They're how we run every session, every interaction, every decision.
We tell you what you need to hear, not what you want to hear. Growth requires honest feedback — even when it stings. The coaches who helped us most were the ones who didn't sugarcoat.
Every session ends with specific, measurable commitments. We track follow-through because intention without execution is just daydreaming. Ideas are cheap. Implementation is everything.
Service businesses thrive through collaboration, not rivalry. Your win is our win. The rising tide lifts all boats. The strongest relationships in your business life may start in this room.
The people behind Service Catalyst have been where you are. That's what makes this different.
Co-Founder & Lead Coach
Former management consultant turned agency founder. Built and sold a 45-person digital agency before launching Service Catalyst. 18 years of service-business experience across three continents. David's superpower is cutting through noise to find the one move that matters most right now.
Co-Founder & Operations
Operations obsessive. Spent 15 years building systems for professional services firms before realizing most business owners are drowning in chaos that good systems would solve. Her frameworks power the curriculum. Rachel turns "I can't step away" into "it runs without me."
Join 200+ service-business owners who chose clarity over chaos.
Stop grinding in isolation. Join a community of service-business owners who are building something better — together.
No commitment required. Cancel anytime.